Packaging Strategy, Brand Naming and Design for expectant moms. Innovation product and approach through product attributes and market segment.
The design of the packaging structure with our shape makers, included paper engineering to allow for multiple claims to drive awareness of benefits. Using imagery of an expectant mom-to-be on the pack, clearly drives intrigue and arrests the consumers attention as they navigate this cluttered isle. Modern use of colours that appeal to mom drives shelf impact in a stagnant category.