The Chinese coffee market is on the rise. More than 90% of the coffee in China is instant coffee, because its price is affordable and convenient️.
According to European forecast, coffee consumption in China will reach 14 billion 900 million yuan in 2021, so China coffee consumption has a lot of potential for development. Many international coffee brands are preparing to enter China market
Starbucks (星巴克 Xingbake)is a great example of how an American firm can successfully launch and remarket itself in a way which is appealing to the Chinese consumer.
Starbucks thanks to cooperation with local partners, jointly launched bottled coffee products, which meet consumer’s tastes and preferences.
Courtesy of our GLBA Shanghai associate, Flamesun Shanghai